Wednesday, May 6, 2020
Walker Bay Around the Cape Overberg Region
Question: Write an essay on Walker Bay. Answer: Walker Bay is around the Cape Overberg Region, almost an hour's drive from Cape Town. Once known as a sluggish shoreline retreat with a little populace (a notoriety to which despite everything it holds, to an expansive degree), this range is currently picking up prominence amongst neighborhood guests and worldwide travelers for various reasons. This area is one of the biggest wine routes and has a lot of attractiveness for tourists but there can be some things done in order to attract more business. Thus this study focuses on the same issue of SWOT, various recommendations. It even defines the way the wine development can take place and can enhance a lot of things in the tourism of the same. Introduction Walker Bay, a 45 minute drive from Cape Town, has turned into an in vogue district to visit, especially with the foundation of over twelve wineries in and around Hermanus, officially mainstream for its whale spotting amongst June and November. The valley, which extends about 6km from Hermanus to Caledon, is encompassed and shielded by mountains on all sides - Galpin Peak and the Glen Varloch extent toward the south and the Babylonstoring mountain reach toward the north - which trap overcast cover and hold dampness all through the valley. The Bouchard Finlayson home, Whalehaven Wines, Hamilton Russel Vineyards, Cape Bay and Sumaridge are interested in people in general for wine samplings.Walker Bay is around the Cape Overberg Region, almost an hour's drive from Cape Town. Once known as a sluggish shoreline retreat with a little populace (a notoriety to which despite everything it holds, to an expansive degree), this range is currently picking up prominence amongst neighborhood guests and worldwide travelers for various reasons. A standout amongst the most noteworthy of these is the genuinely late foundation of various wine ranches. Walker Bay is situated between Cape Agulhas and False Bay and is home to the surely understood occasion hotspot of Hermanus. The Hemel-en-Aarde (Heaven and Earth) Valley is a standout amongst the most gainful areas regarding the generation of wines. It has the perfect atmosphere, as the frosty wind from the Atlantic Ocean chills it off. Likewise, the mountains, which encompass the valley, lock in mists and the resultant dampness, so that the vines get a lot of water. The Onrust River is another part of this present valley's topography, and is a vital piece of its watering system. This is the portion of the best known wine ranches in the Walker Bay (Telfer, 2000). These, and additionally a significant number of their counterparts, are open for open visits and tastings. The most mainstream wines created in Walker Bay are as of now Pinot Noir and Chardonnay, yet the assortment is for all intents and purposes boundless. (Bruwer, 2002b) Findings Summary of the current state of the wine tourism industry in Walker BayWalker Bay is around the Cape Overberg Region, almost an hour's drive from Cape Town. (Charters Ali-Knight, 2002). Once known as a sluggish shoreline retreat with a little populace (a notoriety to which despite everything it holds, to an expansive degree), this range is currently picking up prominence amongst neighborhood guests and worldwide travelers for various reasons. A standout amongst the most noteworthy of these is the genuinely late foundation of various wine ranches. (Weiler, Hall,1992). Walker Bay is situated between Cape Agulhas and False Bay. (Bruwer, 2002a) SWOT analysis for wine tourism of Walker Bay Strengths and Opportunities: To let you know the kind of culture and opportunities in Walker Bay- Strengths and Opportunities have been combined. (Bruwer, 2002b).Hermanus around Walker Bay is honored with an exceptional wine valley called Hemel-en-Aarde and thusly Wine Tours of Hermanus are an absolute necessity do action. Set in dazzling Mountain View, with more than 15 wine homes, 10 tasting rooms, 5 great lunch-time eateries and more than 70 honoring winning wines, you are spoilt for decision. Source: Percy Tours, 2016- https://www.walkerbayadventures.co.za/images/winetasting/wine-vineyard-hermanus.jpgPercy Tours, 2016, https://www.walkerbayadventures.co.za/images/winetasting/wine-tasting-hermanus.jpgWine Tours are led by a licensed Cape Wine Academy Tour Guide which is an extravagance air-con minibus, who will educate you with heaps of significant data on the historical backdrop of wine, vine and grape development, basement forms, barrels, stops, fares and loads more... while you taste your wines.Visits begi n with a picturesque drive up Rotary Way to give you a flying creatures eye perspective of the wine valley and Hermanus, to orientate you and to clarify what our wine area is about. Incorporated into every Wine Tour are there is an expansive cooler-box of free sodas, box of wafers to purge your palates between every wine tasted and the John Platter wine book to see what the specialists need to say in regards to every wine. And all your wine sampling expenses (charged by the wineries) are paid for by the visit organization.(Strength of this place is majorly the kind and the number of wine tours available here. And due to the present environment and people friendly guides there, Walker bay is essentially a paradise for the tourists) Weaknesses and Threats n spite of the development of wine tourism and its commitment to neighborhood advancement, it is still obscure whether these areas see any advantage from the goad of wineries in their groups. Since the information is basic to streamline the advantages of wine tourism, but people can't even ignore the kind of weaknesses these areas have and the threats they can be hit with.Due to the recent trends and climatic conditions, the Walker Bay wine estates and other routes have been hit due to non- availability of the materials. Moreover this being a weakness- the threat is the new regions upcoming attracting thousands of wine lovers across the globe. (Tzimitra et.al, 1999)Main Stakeholders and their part in the wine tourismThe main Stakeholders are the wineries owners and the society at large of these areas at around. Here is the explanation:1. Government: With the development of wine tourism and development- government is the direct stakeholder which gets the benefits and as well as some d isadvantages if there is some illegal activities. This part can involve a lot of tourists coming in and helping the economy of the place growing. Moreover it will help to flourish the word about the excellent wineyards here.2. Local Community:The local community will have an upper hand in being the direct people involved. Thus with the development- they have quite a boost in their earning as well as they can flourish more.Also the kind of reasons why they have such an important role is because of the following reasons first: 1. Legitimate Experience The "experiential economy" is a standout amongst the most imperative patterns in travel, and it is especially applicable to wine tourism. The wine experience is driven by wine, as well as the general population and group behind the wine. Guests need to be submerged in the way of life of wine-production, agribusiness and get to be possibly just for a day however ideally for any longer a part of the winery's group. Effective wine destinations are made by giving valid encounters. Each of the wine areas spoke to at the meeting had their own exceptional personality, formed by their history, area, atmosphere and individuals. (Spawton, 1986). 2. Balanced Connections in the Digital Age The web and online networking has changed the diversion, empowering wineries, little inns and provincial groups to recount their story and interface with their guests coordinated. It has, from various perspectives made everything fair for new destinations, little wineries and boutique inns, who may have thought that it was hard to have a voice in the pre-advanced economy. The period of this tourism gaining more and more popularity- it is bringing back the estimation of uniqueness, customization and personalization, which is uplifting news for the developing wine division and for wine areas the nation over. Credible destinations, genuine encounters, customized correspondence- It is an extraordinary time for wine tourism, and an incredible time for winery designers.Because of the kind of connect and a unique experience of these wineries- the kinds of stakeholders we have are as follows with their parts:1. Wineries Owners: The owners of these wineries are the main stakeholders who have actually maintained the aesthetic value of these places and have been doing so good in terms of maintain the persona and the historic value of these places. Moreover they are the main stakeholders because without them there will be very less of tourism in this part of the Wine Routes and also considering the past- they have given all their hard work and toil in this. (SAWIS, 2000).They play a very important part in terms of the maintenance of these places and even contributing so much to Wine Tourism Development.2. Society at large- The society in and around is very much involved in this process. Their cooperation to develop such a kind of tourism in and around Walker Bay is quite a lot of challenge in terms of just the focus on wine. The society having a large share in environment plays an important role in attracting tourist.Clustering/collaborative arrangement in place with other wineries and/or the tourism industryThere are no as such clusters but they can surely get in touch wi th several methods like the ones mentioned in the recommendation. Moreover the arrangement with the industry will give a boost.Wineries are seeing positive impacts from discussing natural manageability with guests regarding building brand value and making paramount guest encounters. These beneficial outcomes may energize other wineries to receive proactive ecological administration, particularly those that do not have an earth conferred administration. Additionally, utilizing wine tourism to teach guests on the significance of ecological supportability can manufacture interest for economically delivered wines. The advantages of wine tourism identified with natural supportability saw by respondents in this study incorporate the production of brand faithful shoppers and brand ministers, which can bring about expanded direct-to-customer deals and expanded appearance levels. For sustainability and competitiveness In totality, urging the neighbors to visit their nearby wineries and expanding their consciousness of the advantages- these wineries render to encompassing groups to encourage more noteworthy dynamic group support for wine tourism improvement after some time. By proceeding with these endeavors, wineries can grow commonly advantageous connections that backing the maintainability of wine tourism in the locale. In the quest for this exertion, it is additionally imperative to recognize the inspirations driving occupants to visit their nearby wineries. They can even try and attract the dwellers which beautiful shows related to wine tasting which will help the wine development to happen. Truth be told, wine tourism has delighted in a quick development in prominence as of late everywhere throughout the world. This has brought about a few systems of urban areas and wine districts to show up going for advancing their possibilities. Conclusion To conclude, we can say that Walker Bay has a tremendous amount of potential in becoming a bigger wine route and being an even bigger tourist attraction if few recommendations are taken into consideration. The wine industry can do wonders if such bays are so rich in resources and many stakeholders to contribute in their growth. Recommendations 1. Wineries need to connect with their neighbors. Winery chiefs ought to urge their neighbors to visit their premises consistently as going by enhances their gratefulness for wine tourism. Winery supervisors can impart to guests distinctive approaches to fuse wine in their everyday lives (for instance, cooking with wine and considering wine in raising support exercises for neighborhood foundations and municipal associations). Given that the regular visitors were the most conscious of the respondents about the advantages wineries produce, we propose administrators consider expanding the appearance of Sporadic guests, as they are as of now acquainted with their wineries. Wineries can program an assortment of wine and non-wine-related open occasions, (for example, fairs and celebrations) to target neighbors, particularly those concentrating on conventional and verifiable subjects, as respondents exceptionally esteemed social assets. 2. Wineries need to instruct their neighbors about the advantages wineries produce. Winery supervisors ought to consider putting more exertion into imparting to the general population, and particularly to the neighbors, about the scope of advantages wineries produce. Directors can do this through an assortment of channelsrunning from flyers and radio and daily paper advertisements to the various online networking outlets (counting Facebook, Twitter, Pinterest, Instagram). Winery troughs ought to likewise think about having as an overhauled email list and other online networking records from their clients. To better achieve neighbors, we recommend that chiefs draft messages concentrating on the advantages neighbors as of now perceive, (for example, increment in vacationers' spending, assortment of social exercises, beautification of nearby scenes). 3. Wineries might even consider offering unique rates and rebates to their encompassing dwellers to expand interest and appearance. This will surely build inhabitants' backing for nearby wine tourism development and thus will increase footfall and a lot more.. (Bruwer, Gilliver, 2003). References Beverland, M., James, K., James, M., Porter, C., Stace, G. (1998). Wine tourism: Missed opportunities in west auckland. Australian New Zealand Wine Industry Journal, 13(4), 403407Bruwer, J. (2002a). The role and importance of the winerycellar-door in the Australian wine industry: Some perspectives. The Australian New Zealand Grapegrower and Winemaker, 463, 9699.Bruwer, J. (2002b). The wine and food festival event: A golden opportunityto learn more about wine consumers. Australian New Zealand Wine Industry Journal, MayJune. 17(3), 9299.Bruwer, J., Gilliver, G. (2003). Perspectives on wine industry structure: an east coast glimpse. Vineyard Winery Management, March/April, in press.Dodd, T. H. (1995). Opportunities and pitfalls in a developing wine industry. International Journal of Wine Marketing, 7(1), 516.South Australian Tourism Commission (2000). South Australian wine tourism market research study, conducted by Market Equity. Adelaide: AustraliaSpies, P. H. (2001). Strategic outline for the South African wine industry: A road map for future competitiveness. Winetech Vision 2020 Report, January, Paarl: South Africa.Telfer, D. J. (2000). Strategic Alliances Along the Niagara Wine Route. Tourism Management, 22, 2130. Tzimitra-Kalogianni, I., Papadaki-Klavdianou, A., Alexaki, A., Tsakiridou, E. (1999). Wine Routes in Northern Greece: Consumer perceptions. British Food Journal, 101(11), 884892.Weiler, B., Hall, C. M. (1992). Special interest tourism: in search of an alternative. In B. Weiler, C. M. Hall (Eds.), Special Interest Tourism (pp. 199204). Great Britain: Belhaven Press. Winetitles, (2002). The Australian and New Zealand wine industry directory (20th Annual ed.). Winetitles, Adelaide: Australia.South African Wine Industry Statistics (SAWIS, 2000). Statistics of wine-grape vines as on 30 November 2000. South African wine industry statistics, November, Paarl: South Africa. South Australian Tourism Commission (2000). South Australian wine tourism ma rket research study, conducted by Market Equity. Adelaide: Australia. Spawton, T. (1986). Understanding wine purchasing: Knowing how the wine buyer behaves can increase sales. Australian Wine Industry Journal, 1(3), 8991
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.