Features of a Successful Brand

Features of a Successful Brand The word brand is derived from the Old Norse brandr, meaning to burn. It refers to the practice of producers burning their mark (or brand) onto their products. A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service. For a successful brand there are lot many thing to do that are as follows: First of all you should know about the market that are you are going to target also a very clear idea about which target segment you are eyeing. People usually think that making a brand is just having a logo, tagline, and business card; youve completed your branding. But, unless youve carefully considered and defined ALL five of the key brand elements-position, promise, personality traits, story, and associations-you still have work to do. And, until youve infiltrated your brand into every level of your organization and built the discipline of consistency into every behavior, action, or communication-both internally and externally-you are not yet on the path to a successful brand strategy. Five Key Brand Elements Brand Position: Positioning is the art of creating a brand that can persuade and realistically demonstrate its relevance to a customers daily life to become his or her regular choice. The Brand Position is the part of the brand that describes what your organization does and for whom, what your unique value is and how a customer benefits from working with you or your product/service, and what key differentiation you have from your competition. Positioning is not created by the marketer or the individual brand itself, but by how others perceive it. Marketers dont create the positioning; rather, they create the strategic and tactical suggestions to encourage the customer to accept a particular positioning in his or her mind. For instance, bread and milk are not branded items, and despite companies push to try and brand the two products, no company has found much success building brand equity. When customers want either one of those staple items, they usually choose what is on sale or w hat is available on their local grocers shelves. Beer and cola, on the other hand, are heavily branded product categories: Consumers have formed a relationship with and will search out their preferred brands. To position your offering properly, you need to identify the key attributes or benefits that represent the value of your product or service. That will, in turn, create trust in your brand. As you begin to understand the relationship that your customers have with your brand, you will be able to more efficiently meet their needs, wants and desires through your brand. Brand Promise: The Brand Promise is the single most important thing that the organization promises to deliver to its customers-every time. To come up with your brand promise, consider what customers, employees, and partners should expect from every interaction with you. Every business decision should be weighed against this promise to be sure that a) it fully reflects the promise, or b) at the very least it does not contradict the promise. Benefits need to be backed with some sort of persuasive reason to believe the products hype. Many times, products or services have some formula or patent that is unique from all the other brands out there. Why do we trust Pantene shampoo, for instance? Because we believe in the brands revolutionary Pro-V formula that leaves hairs strong and healthy. Why do we believe Secret antiperspirant will keep women smelling sweet? Because its pH balanced for a woman, and not a man. Ask yourself: What promises are you making about your brand? Can my products or services follow through on those promises? Brand Personality: Brands that carry with them a true persona, and the beliefs and experiences similar to a personality make a brand rise to a new level. After all, its hard not to like someone with a good personality. In matters of branding, a personality helps to humanize an otherwise inanimate object or service so that a prospects defenses are lowered. An attractive brand personality can pre-sell the prospect before the purchase, reinforce the purchase decision, and help forge an emotional link that binds the buyer to the brand for years to come. In such cases, you are more willing to overlook flaws and search for strengths. A brands personality can offer the single most important reason why one brand will be chosen over another, particularly when there are few product or service features that are different between competing brands. The personality gives the consumer something to relate to that can be more vivid than the perceived positioning of the brand. Although a strong ident ifiable personality is not imperative, it can make it easier for customers and prospects alike to understand what the marketer has to offer. Even more important, a brand with a distinctive personality presents the would-be buyer with something he or she can relate to as an individual, a practical prerequisite for success in an increasingly individual-driven marketplace. Personality is usually shown in three ways. Provider-driven Provider-driven images are popular with services because there is a greater need to build confidence between the provider and seller since there is usually an intangible product on the table. Brands that lean heavily on the provider image include insurance companies and financial institutions. Prudentials The Rock and Allstates Youre in good hands, show that the brand is trustworthy and their brands reflect the same attitude. Image of the user Other brands like to show that the people who use the brands are people that you could be friends with, relate to, or want to be like. Many companies with branded products geared toward Generation X and Y use this tactic. However, these generations are also skeptical of marketers and are keenly aware of when a brand is targeting them. Image of the product or service As strange as it may sound; packaged products often take on a personality that consumers can relate to. Whether through a mascot or an animated figurine, products come to life to give consumers more than just a brand to trust, but also a face. For instance, the Pillsbury Doughboys laugh reinforces that the product will make your family feel good. Brand Story: The Brand Story illustrates the organizations history, along with how the history adds value and credibility to the brand. It also usually includes a summary of your products or services. The story and meaning of your brand is its most valuable and irreplaceable asset. Great brands large or small have a story that conveys both a truly valued attribute and an attitude which in combination sets them apart. You can rarely make up a great brand story, its usually already there. Our role is to uncover that story for you, bring it to life and then integrate it throughout your business. Most brands today dont have the financial muscle to buy awareness or market share and operate in arenas where consumers are no longer spectators. Instead they are constituents that ask increasingly tougher questions of brands. This makes it critical to ensure that brands not only encapsulate a business or products unique story but also work as hard as possible at every touch point. Brand Story has a wealth of experience gained from working with blue chip top 100 company brands to absolute start-ups and were equally comfortable and motivated in both scenarios. Brand Associations: Brand Associations are the specific physical artifacts that make up the brand. This is your name, logo, colors, taglines, fonts, imagery, etc. Your brand associations must reflect your brand promise, all of your brand traits, and support your brand positioning statement. Brand Associations are not benefits, but are images and symbols associated with a brand or a brand benefit. For example- The Nike Swoosh, Nokia sound, Film Stars as with Lux, signature tune Ting-ting-ta-ding with Britannia, Blue color with Pepsi, etc. Associations are not reasons-to-buy but provide acquaintance and differentiation thats not replicable. It is relating perceived qualities of a brand to a known entity. For instance- Hyatt Hotel is associated with luxury and comfort; BMW is associated with sophistication, fun driving, and superior engineering. Most popular brand associations are with the owners of brand, such as Bill Gates and Microsoft, Reliance and Dhirubhai Ambani. Brand associations are formed on the following basis: Customers contact with the organization and its employees; Advertisements; Word of mouth publicity; Price at which the brand is sold; Celebrity/big entity association; Quality of the product; Products and schemes offered by competitors; Product class/category to which the brand belongs; POP ( Point of purchase) displays; etc One Mantra Once youve developed and defined a relevant brand, you must begin building the brand with employees, customers, prospects, partners, etc. through consistent execution. Repetition is the key to the success of the branding process. Now after building up of your brand you must check out these three things at regular interval of time and that is your employee, customers services that you are offering. Because building up of any brand your employee play a very vital role. No one, including your employees, will ever really know or remember what your brand is, unless it is the same every time they are exposed to it. They only present your brand to the customers by direct conversation. If your product is good enough then customers will come again again and also convey the same to their friends relatives. Whether it is planned or not, word of mouth is well worth the effort it takes to generate it. Word of mouth is still considered the most potent marketing communication of all because its dispensed by the most credible sources of all ordinary citizens who dont carry a built-in bias of commercial sponsors. When your company is lucky enough to be the beneficiary of word of mouth, your identity problems may be over, and your capacity problems may just be beginning.

Comparing the Use of Images in The Other Wife and The Story of an Hour

Comparing the Use of Images in The Other Wife and The Story of an Hour The Other Wife and The Story of an Hour are two short stories both seemingly similar and contrasting in different ways. In Chopin’s story we see that Louise Mallard reveals her ironically natural feeling of joy and freedom following the news of her husband’s death. Louise’s sensation of freedom is conveyed through the use of vivid natural images and color. While in Colette’s story the two female protagonists contrastingly suffer from repression while the other practices freedom and liberty. These contrasting feelings are conveyed by the usage of various color images. Both Chopin and Colette address the theme of freedom and liberty from male control through the indirect use of natural, color, and vivid imagery. More often, the natural images are associated with the setting and the atmosphere, while color imagery is repeatedly linked to the physical appearance of the characters. In The Story of an Hour Chopin’s use of natural images develop and convey the theme of female freedom and liberty. The image of window is one of the most fundamental symbols which puts across this theme. The window exemplifies the ‘monstrous joy’ and the ironically natural freedom Louise is feeling in her following the news of her husband’s death. This oxymoron can be defined as the feeling she knows is considered ‘monstrous’ by society who does not expect her to be glad at her husband’s death. The way in which she faces the ‘open window’ reveals the new beginning she is looking forward to and her realization of a fresh start without her husband. Furthermore, the author’s application of an image of a ‘tree’ that were ‘aquiver’ and the ‘countless sparrows’ whic... ...n Chopin’s The Story of an Hour there is less work for the readers’ to work out specific hidden meanings. It is much harder to work out meanings when Alice doesn’t answer when Marc says 'were satisfied†¦Aren’t we, darling?’ Throughout the course of the two stories The Other Wife and The Story of an Hour, the use of natural, color, and vivid images are an essential tool for both authors to convey the theme of freedom and liberty from male control. The use of the various types of imagery shows the similar techniques Colette and Chopin shared. However, there are some minor differences these two stories shared, such as the use of dialogues and narratives as well as one being more symbolic than the other. The use of imagery is just a very small part of all the other features the writers used to develop the theme of female Freedom & Rights from male control.

Flight Training for the Fighter Wings :: Creative Writing Short Stories Flying Essays

Flight Training for the Fighter Wings First Installment.   Ã‚  Ã‚  Ã‚  Ã‚  The shuttle landed at 0430 hours. Linkan, sitting in the rear of the shuttle looked out the cockpit window to glance out at the huge complex. The system was clear out to Phare's Star. Linkan could almost feel the power of the Emperor’s Hammer. As they had come in system from Setti, they had passed the SSSD Sovereign and her taskforce. He had been in the right seat to see the huge ship. It was beautiful and emanated power from within her structure, the turbo laser batteries sticking out likes tiny pricks along her hull.   Ã‚  Ã‚  Ã‚  Ã‚  As they cleared her bow, Linkan leaned forward and saw Daedalus. The place he’d be living for the next three months. Well from what he heard, he knew this was the best place to go to learn to be a pilot. Linkan thought back to the last four months. It had been a long road since he had been accepted to the TIE Corps. Most people thought that you came straight to the platform and hopped into a fighter. Boy, was that not the case.   Ã‚  Ã‚  Ã‚  Ã‚  Back on Setti, Linkan had attended the local Imperial Fighter wing’s school and basic training program. Nine weeks of hell later, Linkan had graduated from basic training and had moved onto the Search and Rescue school run jointly with the Hammer’s Fist on Carida II. There he had been under the tutelage of a certain First Lieutenant Havz, a very forceful commander who had taught him and his class of pilots what to do in the case of ejection or having to crash land your fighter. It had been a very stressful three weeks as they tested to see if he could withstand the stress of such operations. The last mission had been a simulated crash. Him and his partner, Dru Stavenal of Aurora Prime, were dropped off by shuttle in the middle of Carida’s forest. They were to survive together for a period of 96 hours in the wild, under difficult circumstances. Dru had broken his ankle on the second day, and Linkan had to care for him during the rest of the 72 hours until they could reach the pickup point. He had barely been able to carry the human the last five klicks to the waiting shuttle. He had passed the test with flying colors the instructor had said, now only if he would pass the

Adult Literacy Education: Emerging Directions in Program Development :: Adult Learning Educate School Essays

Adult Literacy Education: Emerging Directions in Program Development The one-size-fits-all programming for [adult literacy students] that has predominated in the past should not and indeed cannot continue in the future if practitioners are to be responsive to learners' needs. Rather, practitioners must meaningfully assist adults in learning to read not only the word but their world. (Sissel 1996, p. 97). "Why don't more adults take advantage of available opportunities to improve their basic skills?" is one of the more perplexing questions confronting the field of adult basic and literacy education. Only 8 percent of eligible adults participate in funded literacy programs and, of those who do, most (74 percent) leave during the first year (Quigley 1997). "What other area of education could live with such figures?" asks Quigley (ibid., p. 8). A large number of adults with low literacy simply choose not to participate in available programs, and they are sometimes referred to as nonparticipants or resisters. The reasons these adults do not see literacy education as a viable alternative are complex but recent research has focused on the connection to previous school experiences (Velazquez 1996). Many adults equate literacy education with school, and, even though they have positive attitudes about learning and education, they choose not to participate in adult basic and literacy education programs (Quigley 1997; Velazquez 1996; Ziegahn 1992). Since most adult literacy education programs still resemble school (Quigley 1997; Velazquez 1996), adult literacy educators must begin to change how programs are structured and delivered if they are going to attract nonparticipants. Fortunately, a growing number of practitioners, researchers, and policy makers in the field of adult literacy education are dissatisfied with the status quo and are proposing changes based on research and practice. This Digest presents emerging perspectives about adult literacy program development. First, it reviews current ideas about the relationship between learners and program development and then presents recommendations for program development based on the literature. Program Development: Listening to Learners' Voices How can literacy programs become less like school and more appealing to adults, especially to nonparticipants? Two areas that hold potential for answering this question are discussed here. The first is connected to program content and the second revolves around greater consideration of the differences among students. Beyond Reading and Writing Literacy education must be conceptualized as more than reading and writing (Auerbach et al. 1996). According to Fingeret (1992), "our understanding of literacy has changed from [a] focus on individual skills, separated from meaningful content .

The Cast of Amontillado Vs The Tell Tale Heart by Edgar Alan Poe

The Cask of Amontillado and The Tell Tale Heart are stories written by Edgar Alan Poe. In those stories we have evidence of two different ways to be killed, one of them with irony to consciously accept to go down your final destiny and the other one with surprise at night while sleeping in your bed. Both murderers killed their victims, and told us in a first person narrative how and why they committed the murders. However, should we believe everything they said about what happened in the stories? In order to have a better picture we need to break down the facts of the murderers (Montresour and The Narrator).Montresour studied his victim before the act, while the Narrator waited for the easy chance to kill. Montresour planned a trick to hide his emotions until the end while the Narrator was a slave of what he was feeling. In both crimes there was a point when everything tended to change; Montresour could take care of that unexpected event while the Narrator lost control of his mind an d jumped to kill his victim. In essence, there are two murderers who planned their crimes in a very different way and their emotions played the crucial position, showing what really happened.First of all, Montresour had a deep hate for his victim (he with stood thousands of injuries without any complaint) while the Narrator loved his victim yet hated his evil and pale eye. As you can see in The Cask of Amontillado, â€Å"He had a weak point this Fortunato-although in other regards he was a man to be respected and even feared. He prided himself on his connoisseurship in wine. † Through this quote we can see that Montresour already had studied his victim. He knew that he had to be careful with Fortunato’s power, and he had to take advantage of his sky high vanity of knowing a lot of wines.On the other hand, in the Tell Tale Heart the Narrator had trouble defining why exactly he wanted to kill the old man. When he did it, he realized it was only for his eye and once he kn ew it he couldn’t stop desiring it. As a result, I think Montresour took the time to control his emotions, so when the time of the crime came, he could trick his victim. While the Narrator let his emotions run, which blinded his actions and left loose ends. Montresour felt the hate, and then he planned his revenge.While he was executing his plan he contained his excitement until the end. The Narrator was a slave to his emotions, and he went on doing what he was feeling. Montresour could trick Fortunato, because he never showed his feelings, he allowed Fortunato to come back all the time, making believe they were â€Å"friends†. He hooked Fortunato due to his vanity, â€Å"I am on my way to Luchesi†, that stubborn feeling of supremacy of knowing a lot about wines made Fortunato felt to the trap, he needed to taste that cask of amontillado no matter what.On the other hand, the Narrator thought his feelings can give him the strength to do things right. The easily p osition of his victim made him forget to use his head. At this point, we have two murderers with their victims at their scope, waiting for the dead. The resignation and denial that the victims felt, plus that grief and panic of knowing the end was near make the victims react, and that made the murderers act in different ways. When Fortunato was already trapped in the tomb fooled and realizing he was going to die, he made his last joke showing that he wasn’t affected at all.â€Å"But now there came from out the niche a low laugh that erected the hairs upon my head†, Montresour said. That was something he didn’t expected, for one moment in all the crime he felt fear. He hurriedly kept going and closed the tomb. On the other hand, the old man heard a noise; he knew somebody was looking at him that night, bur he stayed petrified in his bed. That was the trigger for the Narrator. It was an uncontrollable excitement, feeling his victim in waiting and helpless. There w asn’t a way back.The Narrator’s heart was going to burst and he thought some neighbors could hear the noise and call the police. He didn’t want to be caught so he finally jumped and killed the old man. Therefore, as you can see in both stories, emotions played the most important role in their crimes. What the killers felt helps to clarify and understand what really was happening. Montresour knew his victim and took the time to control his feelings against Fortunato. Then he planned and found the way to trick him.Even with the unexpected reaction at the end he kept going accordingly what he planned and closed the tomb with hurry. The Narrator was tempted by a deep hate that the old man’s eye produced for him. He took advantage of the closeness and helplessness of his victim and decided to let his angry run exposing himself to that excitement until death, and in the end his uncontrollable emotions made him confess the crime. In conclusion, you will never hi de completely your feelings, it doesn’t matter how clever or dumb you are, emotions always are going to find a way out.

Stroke Epidemiology In Southwestern Iran Health And Social Care Essay

Introduction:Harmonizing to the World Health Organization definition, shot is the rapid patterned advance of marks and symptoms caused by bound or widespread break of encephalon map which has vascular beginning and takes more than 24 hours ( 1, 2 ) . Stroke can be by and large divided into two classs: Ischemic and hemorrhagic ( 1 ) . The disease is the 2nd prima cause of decease in the universe and considered as the 3rd in the United States and other industrialised states ( 3-8 ) . 55 million deceases occur each twelvemonth in the universe where 10 % of them are due to stroke ( 9 ) . In the United States about 780,000 shots occur each twelvemonth ( one every 40 seconds ) while 87 % is ischaemic and 13 % is haemorrhagic type. Annual mortality of the disease in this state is 150,000 people ( one out of every 4-3 proceedingss ) so it is estimated that one out of every 16 Americans die due to stroke ( 9 ) . In aˆâ€ ¹aˆâ€ ¹the Middle East and North Africa deceases happening within 28 yearss of the morbid varies from 10 % in Kuwait to 31/5 % in Iran ( 4 ) . This disease, which two-thirds of all instances of it occurs in developing states, although preventable but is increasing ( 12, 13 ) . Prognosiss suggest that by 2030 deceases from shot will duplicate in the Middle East and North Africa ( 4 ) . Increasing age is such major hazard factor for the disease that after age 55, the hazard of shot doubles every 10 old ages ( 7 ) . High blood force per unit area as the most common preventable causes of the disease is an other hazard factor ( 11 ) . Other hazard factors include: diabetes, smoke, fleshiness, deficiency of exercising, eating a diet high in cholesterin and salt, intoxicant, atrial fibrillation, and household history of OCP usage ( 7, 11, 14, 15 ) . In add-on gender is deciding factor in this disease ; In general shot is more likely to happen in work forces However, du e to the longer life anticipation of adult females on one manus and the high incidence of shot in older ages in the other manus, the figure of instances in adult females is more than in work forces ( 16 ) . Another note is that shot as the most of import factor for physical disablement in the universe, is one of the chief factors need long-run infirmary attention which led to a important addition in the cost of intervention ( 7, 8 ) . In general, the direct and indirect costs ( including old ages of lost benefits ) related to the disease in the United States is about 5.65 billion yearly ( 17 ) . Consequences from few surveies in Iran shows incidence of shot about 43 instances per 100,000 people that 67 % is ischaemic and 23 % is haemorrhagic type ( 18, 19 ) . The most common hazard factor which has been achieved is high blood force per unit area with prevalence about 54 % ( 18, 19 ) . Incidence of shot was somewhat higher in adult females in all age classs ( 51-53 % ) However, in the age group 45-15 old ages occurs more in work forces ; while the mean age of incidence is in the 7th decennary of life. Death within 28 yearss of shot in a survey was 19.2 % , and in another 1 was 31.5 % ( 18 ) . Another survey refers to the unknown state of affairs of this disease in the Middle East and mismatch with informations in Western states ( 1 ) that one time once more makes clear the demand for more surveies in this respect. The lone survey conducted in Shiraz investigates early encephalon bleeding due to high blood force per unit area in patients referred to Shiraz University of Medical Sciences infirmaries during 2002-2004 ( 20 ) . Sing the preventable nature of the disease, it is necessary to make more surveies to find hazard factors and implicit in causes in a peculiar population in order to Sketch and be after for the bar of it ( 18 ) . Sing that no epidemiological survey have been conducted to clear up assorted facets of shot in Shiraz since earlier, this survey was conducted in Shiraz Namazee learning Hospital as a referral centre for shot patients in Fars state and southwesterly Iran to obtain general information about the position of the disease in this part.Material and Method:We conducted this hospital-based survey between August 2010 and January 2011 in Shiraz Namazee learning infirmary. This infirmary is one of the chief referral centres for neurological diseases in southwesterly Iran and affiliated with the Shiraz University of Medical Sciences, Shiraz, Iran. As this survey was a cross-sectional one, all patients admitted in exigency and neurology ward with diagnosing of shot based on their clinical manifestations and imaging ( MRI or CT scan ) during this period were included. Patients with transeunt ischaemic onslaught and those who released by themselves during hospital coarse were excluded. Three medica l pupils with supervising and part of one neurology occupant completed the informations assemblage sheet by reading patient paperss during and after study period. It contains the most of import informations about these patients including age, sex, type of shot, drug history, hazard factors, degree of consciousness, neurologic marks, continuance of hospitalization, result and prescribed medicines after discharge. We analyzed our informations with SPSS version 16 and considered P-Value less than 0.05 important.Consequences:305 CVA patients were investigated that 269 ( 88.2 % ) had ischaemic and 36 ( 11.8 % ) had hemorrhagic shot. 64 ( 21 % ) had recurrent stroke while others experienced their first of all time shot. 133 ( 43.6 % ) adult male and 172 ( 56.4 % ) adult female between 27- 97 old ages old ( mean:68.33 ±12.99 ) were classified to six age groups that most of them were between 61-80 old ages old, although informations analysis did n't uncover important difference between mortality rates ( Table 1 ) . Average age of ischaemic shot was 68.6 ±13.1 and hemorrhagic was 66.2 ±12.1. 15.1 % of all patients expired during their hospital coarse while 11.4 % of ischaemic and 40.6 % of haemorrhagic shots lead to decease ( OR:5.34, 95 % C.I. :2.35-12.11 ) . Most common hazard factors among all patients were high blood pressure and ischaemic bosom disease ( figure 1 ) . Hyperlipidemia, ischaemic bosom disease and diabetes had important different prevalence between age groups in a manner that their most prevalence were between 41-50, above 60 and between 41-60 old ages old, severally ( figure 2 ) . In another categorization we categorized the patients into two groups: under and above 45 old ages old. 5 % were under 45 and 95 % were above 45 old ages old. CVA type and mortality rate was non significantly different between these two groups. Most common neurologic marks of patients were right side failing, left side failing and dysarthria ( figure 3 ) . In facet of degree of consciousness, 6.3 % were comatose, 7.2 % Stuporous, 22 % confused and 64.5 % were witting that 78.6 % , 31.3 % , 16.3 % and 5.6 % of them expired during their hospital coarse severally ( figure 4 ) . Mean systolic blood force per unit area in dismissed patients was 148.2mmHg and in expired patients was 144.7mmHg. Besides mean diastolic blood force per unit area in dismissed and expired patients was 84.5mmHg and 86.6mmHg severally. Mean systolic blood force per unit area in ischaemic shots was 145mmHg and in haemorrhagic shots was 160mmHg ( P=0.006 ) . Besides mean diastolic blood force per unit area in ischaemic shots and haemorrhagic 1s was 83mmHg and 90mmHg severally ( P=0.013 ) . Most common drugs used among patients was antihypertensive drugs ( 43.3 % ) and acetylsalicylic acid ( 26.9 % ) . Statins ( 32.7 % ) and acetylsalicylic acid ( 31.6 % ) were most common drugs prescribed for ischaemic patients who were discharged. Median yearss of hospitalization for both types of shot and both discharged and expired patients was 2.

Constitutions and by Laws of Ssg

Northside High School Science Club Constitution and By-Laws Article I: Purpose of the Northside High School Science Club The primary purpose of the NHS Science Club is to encourage scholastic effort, foster scientific literacy and interest in science. Article II: Membership Membership in the NHS Science Club is open to students presently enrolled in a science course or were enrolled in a science course the previous semester, has/had an average of 80 and has shown interest in science. Once a student becomes a member, he/she must participate as an active member of the club.Failure to maintain at least an average of 80 each nine weeks will result in probation during which time the student cannot participate in club activities. If the student fails to improve the science course grade to an 80 average for the second consecutive grading period, the student will be dropped from the club membership roll. Activities in which the student must participate may include club meetings, Science Olym piad, Envirothon, other science competitions, and special projects. Article III: Dues Each member must pay a $20. 0 membership fee for dues by the first meeting of the school year. Article IV: Attendance Club members must report to club meetings on the designated days and must remain during the entire time period of the meeting. If a member is not eligible to attend or desires not to attend a meeting, he/she must attend the regular scheduled class for that period when held during the regular school day. A majority of the meetings will be held during nonschool hours for guest speakers, practice for competitions and/or special projects.Failure of a club member to attend club meetings and participate in special projects may result in a student being ineligible for future club membership. Article V: Advisors The Science Club advisor(s) must be a science teacher. He/she must attend scheduled club meetings. The advisor(s) must show an interest for the betterment of the club. The advisors( s) must approve the agenda for each meeting. Article VI: Projects All club projects must be approved and voted on by a two-thirds majority vote.The club will choose whether or not to have a fund-raising project. Article VII: Officers Section 1. Officers will be elected by secret ballot. Nominations will be made at the first meeting of the school year. The advisor(s) will tally the votes and announce the winning officers. Section 2. President The president of the club will be a junior or senior. He/she will preside over all meetings using order to conduct all procedures. It is the president’s responsibility to plan social activities for the club meetings. Section 3.Vice President The vice president’s job will be to assist the president as needed, to help maintain order, and to preside over meetings in the president’s absence. Section 4. Secretary The secretary will be responsible for all club correspondences, keep accurate records of meetings and an accurate roll of members. Section 5. Treasurer The treasurer is to keep accurate records of money collected and spent. All money is to be turned into the advisor(s) so that it can be deposited into the club account. Section 6. The Executive CommitteeThe executive committee will be made up of the four officers listed above and the advisor(s). The committee will plan projects and activities for the club. Article VIII: Goal It is the goal of the Science Club to strive to promote excellence in scholastic achievement in the science courses offered at Northside High School. As well, the club members will strive to provide opportunities for students to further their interest in all fields of science and to educate the student body of Northside High School and the community about the preservation of the environment and its natural resources.